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THE PRIMEIROS
TRAÇOS INSTITUTE OF ART, EDUCATION
AND CULTURE.
1.MISSION
The Primeiros Traços Institute of Art, Education and
Culture - founded in June 3, 2003, is an civil non profit
associacion, of philantropic nature, of social and cultural
assistance which attends socially with no prejudice of etny,
gender, religion belief, sexual or politic orientation as
like deficients on their activities and social objectives
or on their components on their associative components. The
Primeiros Traços Institute has as an objective to produce
e spread informations, to capacitate children and teenagers
on the educational, cultural and artistic areas through actions
and classes which turn them professionals, artistic managements,
research incentives, to sell products and services for the
sole purpuse to maintain those actions developed by the institution,
bringing benefits for those helped by the project.
1.1
EDUCACIONAL ACTION
The institute priorizes exchange of experiences between professional
on the Ilustracion and comunicacional areas, improving methodologies
for the formation of the citizen. Aiming, with this thought,
to discover talents for later educacional action with those
cartoonists and designers, turning them on Art Directors and
introduce them in the editorial market. They will, that way,
be multiplicators acting in their communities. Among the main
objectives, is to spread on a democratic way, the practice
of ECA - Estatuto da Criança e do Adolescente (Chlindren
and Teenagers Statute), delivering quality information to
all communities.
1.2
ARTISTIC ACTION
The Primeiros Traços Institute aims to develop the
creative potential, amplify artistic habilities, promote access
to new tecnologies for the community and to incentivate the
expression of the diversity through experimental research
through artistic languages (literature, advertisement, draws
in comic books, graphic arts, etc). This action develops the
students artistically on their graphic aptitudes for the editorial
market. They will be learning to use those work tools and
applying theis habilities on the various areas of social communication
(production of children's books, comic books, illustrated
educative campaigns, graphic projects, etc).
1.3
SOCIAL ACTION
The capacitation centers which exists on the Primeiros Traços
Institure are destined for the children and teenagers of communities
of low Human Development Index and lives on situation of risks.
To integrate, socialize and fight social and digital exclusion
in those communities and, most of all, to offer jobs opportunities
on the editorial market are the practical objectivies of the
Primeiros Traços Institure. For thar, the Institute
looks for partnerships with firms (privates, governamentals,
publishers, newspapers, etc.) aiming for the introduction
of the students of the project for trainee programs on their
communication areas.
2 - TRAJECTORY
The Primeiros Traços
Institute of Art, Education and Culture, legally formed on
2003, was born with the "Primeiros Traços Project",
an iniciative presented 15 years ago, at Rio de Janeiro, seeking
to benefit children and teenagers. An art-educacional project
never before seen which promoted actions side by side with
their communities, through implementation of actions aiming
social communication. Their first four years were purely experimentals.
The crescent interest for the project made it to expando to
attend poor children and teenagers. Those young people which
came from different life situations, got the chance of showing
their abilities, proving for everybody they were born artists.
Over 2500 children have already passed by the project. The
positive and concrete response for the inicial proposal of
the project, reafirming the rights to dignity, respect and
education was the creation of the "Fala Criança"
(Speak, Child) journal. An space for reflexion and to express
their thoughs produced by children and teenagers of public
schools. The journal, which is on its 14th edition, publishes
developments of comic strips and illustrations, interviews
with personalities, reflexions about the enviroment, riths
and behaviors, among others themes always introducing children's
thoughs about them.
3
- RECOGNIZEMENTS
Those recognizements legitimates the importance of this work
that, for the past two years, contributes with actions that
seeks to give opportunities and improvements to the unfavoured
children and teenagers on the way that that we occupy their
time with social and educational activities. Those activities
are productive and stimulates the creativity and knowledge,
inserting them in a social context as citizens.
3.1 UNESCO'S Official Stamp
The Primeiros Traços Institute's Fala Criança
journal recieved in 2004 the title Magister in Educative Excelency
by Ibero-American Council. An important international recognizement
for the projects of coletive efforts on the path of educative
excelency in Latin America. It has, too, conquered the UNESCO
- United Nations - Official Stamp for Education, Science and
Culture.
3.2
Electronic Media
The Fala Criança was a reference for three years in
a row in Media for the childhood World Week, covered by BAND
TV and REDE BRASIL Educational TV.
3.3
Print Media
Several reports published by the principal vehicles: O Dia
Newspaper, O Globo Newspaper, Jornal do Brasil.
3.4
Online Media
The Fala Criança Journal is inserted on several sites
aiming social and cultural actions: Viva Favela (Viva Rio),
Globo Online, Mídia Educação Magazine
(TVE).
4 - DEVELOPED PROJECTS
4.1
Fala Criança Journal
The Fala Criança
Journal seeks to minimize the reality of the children and
teenagers that, to avoid emotinal problems, family violence
and lack of educacional perspectives, live susceptible to
inactivity, consuming drugs and, consequently, end up victims
on confronts between the police and drug dealers.
Following the tendency that has been happening on developed
countries, it is needed the crescent participation of several
institutions (public or private) and social segments. It is
possible to build a better country seeking to prevention on
all ife's sectors, turning possible to reduce irresponsible
errors and dangerous, disastreous and irreversibles consequences
of a society that generates misery.
That way, the Fala Criança Journal is one more development
of this constructivist line of though, a result of dedication
of Primeiros Traços Institute seeking to improve the
formos of social inclusion and participation on our society.
Within two years of activities, the Fala Criança Journal
does an important work, spreading ideas, defending children's
rights, publishing quality information, giving opportunitiess
to young talents, publishing their comic strips and illustrations
of those artists formed by the Primeiros Traços Institute.
Over than 200 illustrations published, launching in the market
future cartoonist and graphic artists.
Publishments: bimensal - 14 editions in two
years.
Format: tabloid with 12 pages
Distribution: Rio de Janeiro's Secretary
of Educatution (Schools, Libraries, Formation Centers, ONGs,
Institutes, Cultural Centers, etc).
Partners: Rio de Janeiro City Hall - Cultural
Secretary; CEFET/RIO; Unesco; Mídia Educação
Magazine (TV E), Caixa Econômica Federal (on 12nd edition/2004).
Children who participated are from: Maria
da Graça and Tijuca Districts, Rio de Janeiro's North
Zone.
4.2 Children Rights Campaign
Developed project
in 2002 to spread the Children's Statute. The Campaign lasted
one year in the Public network of schools, Rio de Janeiro's
Subway stations and Feira da Providência (Providência
Fair). It published distinct banners advertising articles
of the Statute: Education, Equal rights, Respect, Dignity
and Social Justice. The banners portraited children with their
faces painted with the colors of Brazil's National Flag.
4.3 Comic Book Festival
Exposition of comic
books Illustrators in the Telephone Museum in 1995.
The exposition united the results of the first Comic Book
workshop of the city of Rio de Janeiro created by the Primeiros
Traços Institute in the Tijuca Tennis Club, Rio de
Janeiro's North Zone. The workshop was destined for children
and teenagers of several social classes of Tijuca district.
The exposition was sponsored by PEPSI CO., receiving one page
coverage in O Globo Newspaper.
Anual Festival
of Comic Book in Tijuca Tennis Club - 1997 to 2003
The event united anually all the production of Primeiros Traços
Workshop. It was exposed works of the students in the art
gallery of Tijuca Tennis Club. Simultaneously, RPG contests,
anime (japanese animation) exhibitions, publishments of fanzines,
comic book library and prize distributions were held.
The objective was promote meetings between younglings of several
social classes, seeking cultural exchange.
4.4 Communitary
Comic book Workshop - 2002
An implanted project in Thereza de Jesus Shelter, sponsored
by Children and Teenagers Funds, resources from SMDS - Secretaria
de Municipal do Desenvolvimento Social (City Social Development
Secretary). The objective was to develop artistic and critic
capacity, creating incentives for reading to children and
teenagers from poor communities in Tijuca District. The project
included: introduction to computers, Internet research, comic
book techniques, writing, etc. This action motivated the creation
of Fala Criança Journal.
1st New Talents
Exposition - 2004
The project was sponsored by CAIXA ECONÔMICA and was
held in CEFET/RJ, where 50 digitally colored comic strips
developed by children and teenagers were exposed. The project
exhibited animated cartoons, comic book library.
Primeiros Traços
Institute
CNPJ: 05.750.389 / 0001-06
Contact: (21) 2238-2629
/ (21) 93148862
institutohq@yahoo.com.br
www.falacrianca.org.br
Alex Rodrigues
Director
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